Cadillac Subscription Program Restarting in February
If you can recall, GM put Book by Cadillac, Cadillac's subscription program, on the back burner for a bit in late 2018. But it's set to return sometime early next year with a fresh vision, according to Deborah Wahl, General Motors's chief marketing officer. She said that the initial dealers shall start piloting the renewed service come February. Though she failed to mention any specifics, she vouched for better "convenience, flexibility and value for potential subscribers." She also said that this service will be more efficiently incorporated with Cadillac's dealer network. California's Dublin Cadillac will also be one of the 1st to try the new program. No pricing was discussed. But when Book by Cadillac was first introduced in 2017, clients paid $1,800 monthly fee, including maintenance costs and insurance.
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